A U.S.-based global healthcare leader, Vital Ace Nutraceuticals, reached out to Global IQ Services through our website. Known for producing premium-quality nutritional supplements and healthcare products since the 1990s, they aimed to revamp their e-commerce platform to improve user experience, scalability, and international reach. After several discussions and detailed analysis, they entrusted Global IQ Services to bring their vision to life. Our tailored solutions resulted in a state-of-the-art, user-friendly e-commerce platform.
E-Commerce For Nutritional Supplements And Healthcare Products.
Country
United States
Launch
Q4 2024
Timeline
12 Months
Industry
Healthcare & E-Commerce
Team
6 Members
Platform
Web and Mobile
Overview
Challenges
- Dual-Purpose Platform: Designing a unified platform for buying and selling while maintaining simplicity and efficiency.
- Outdated User Experience: The existing platform had an outdated interface, causing navigation difficulties for users, especially older demographics.
- Scalability Issues: The platform struggled to handle increasing traffic, particularly during sales and promotional periods.
- ERP Integration: Seamless integration with the client’s ERP system was required for efficient inventory and order management.
- Global Reach: The platform needed to support multiple currencies and localized experiences for international users.
- Search and Filtering Challenges: The existing search functionality was slow and lacked advanced filters, reducing user satisfaction.
Our Approach
Discovery and Planning:
- We started with 3-4 collaborative meetings to understand Vital Ace Nutraceutical’s business goals, user demographics, and existing pain points. A comprehensive roadmap was created to ensure alignment with their vision.
UX/UI Redesign:
- Using insights from tools like Hotjar and Google Analytics, we analyzed user behavior to identify bottlenecks. Our UX experts designed a modern, responsive interface optimized for usability and conversions, catering specifically to older users and mobile shoppers.
Scalable Architecture:
- We rebuilt the platform on Magento 2, leveraging its modularity and scalability. Multicurrency support and localization were implemented to accommodate international customers seamlessly.
Advanced Search and Filtering:
- To enhance product discovery, we integrated Algolia Search for lightning-fast results and Elasticsearch for comprehensive filtering across 100+ product categories.
ERP Integration:
- The e-commerce platform was seamlessly integrated with Vital Ace Nutraceutical’s ERP system, streamlining inventory management, order processing, and reporting.
Performance Optimization:
- Hosting on AWS with CDN integration and advanced caching strategies ensured high availability and fast load times, even during peak traffic.
Key Features Delivered
Global Marketplace:
- Multi-Currency support with localized experiences for international users.
Advanced Product Listings:
- Dynamic filters and comprehensive product categorization for intuitive navigation
Enhanced Search Engine:
- Integrated with Algolia and Elasticsearch for faster, accurate search results.
Responsive Design:
- Optimized for desktop, tablet, and mobile users.
ERP Integration:
- Automated workflows for efficient inventory and order management.
Robust Security:
- SSL encryption and compliance with global data protection regulations.
Results Achieved
Technologies Used
``Global IQ Services transformed our e-commerce platform into a seamless, user-friendly experience. Their expertise in UX design, ERP integration, and scalability has significantly enhanced our global presence and operational efficiency. We couldn’t be happier with the results.``
Conclusion
This collaboration with Vital Ace Nutraceutical’s Nutraceuticals exemplifies Global IQ Services’ ability to deliver innovative, scalable, and user-centric e-commerce solutions. By addressing the unique challenges of the healthcare e-commerce industry, we created a robust platform that drives engagement, streamlines operations, and supports global growth.
Get In Touch
+16503463488
info@globaliqservices.com
